part of it is when was the last time any of us used a product from blockbuster. at least 10 years for me. >> it never made itself a better alternative to netflix. >> i didn't even know blockbuster was still around. i don't have a dvd player i use the cable -- >> just do video on demand. >> blue ray. >> that's what netflix and others have to worry about. there's going to be more competition. >> you say unbelievable. i'd use another world, pathetic. the fact of the matter blockbuster could have owned this business. it was theirs. for me, i knew it was done for them when i preferred going to best buy than blockbuster, it's really that simple. you can go in there and get a plethora of other things as opposed to just movies. blockbuster never adapted to the times, never embraced the challenges staring them dead in their face. they just sat back and thought they could rest on their laurels because they were blockbuster, the place to go for movies. >> it was an '80s, '90s experience. you walked around, picked your movies, candy and left. that's not how we get entertainm